Posted on Feb 16, 2016
Direct Co-ops shoots the music video for Fito Blanko’s song “Come Alive”, which has become the Direct Initiative’s theme song featuring Fito Blanko and Karl Wolf. The shooting took place on several locations in Kensington Market in Toronto, as well as in Mississauga and Markham, featuring over 80-persons’ flash mob volunteers from local schools and
Posted on Feb 3, 2016
George Stroumboulopoulos, host of CBC show Hockey Night in Canada, expresses his support of the Direct Initiative!
Posted on Jan 28, 2016
Direct Co-ops establishes a partnership with The 8th Generation Infinity Network to help all First Nations through the Direct Initiative for all global indigenous peoples… Special thanks to Kevin Nadjiwon, president of The 8th Generation Infinity Network linking all indigenous communities of the Americas.
Posted on Jan 21, 2016
The Honorable Bob Rae, former head of the federal Liberal Party of Canada, speaks at the Yorkville-Forest Hill Rotary Club and expresses his support of the Direct Initiative during the official induction of Ahmed Attia into Rotary International.
Posted on Jan 12, 2016
Canada’s greatest author Margaret Atwood expresses her support of Direct Co-ops’ work for the mom and pop independent businesses in Toronto.
Posted on Dec 17, 2015
Direct Pension is born! A pension for small and medium sized businesses has been approved for the Direct Initiative to white label the purchasing power parity.
Posted on Dec 15, 2015
Direct initiative has been sponsored with 300 of Jean Michel Basquiat’s prints. Basquiat is one of America’s most influential Artists of this century. Johnny Browers felt compelled by the initiative’s mission and wanted to provide support with the art. In addition one original Basquiat painting (Apx. $30,000.00 US value) will be donated to one lucky
Posted on Dec 10, 2015
Direct Co-ops establishes a partnership with Gordon Weiskie of CanWood Entertainment. CanWood who has produced many features films, such as X-Men 1, X- Men 2, and Goodwill Hunting, will be producing all SMEONE shows.
Posted on Dec 9, 2015
Direct Initiative was invited as Guests of Honor to the CHIN RADIO Christmas party with Fito Blanko and The Mayor of Toronto, John Tory.
Posted on Dec 5, 2015
As a celebrity guest, Fito Blanko shoots the first episode, supporting small businesses, in a series of cooking shows dedicated to supporting Mom and Pop shops. The series will help restaurant owners learn how to update their menu and stay on the cutting edge.