Serena Ryder, Tom Cochrane, Russell Peters, Barenaked Ladies and other celebrities stand behind Direct Co-ops!

(Published on Business Insider)

TORONTOSept. 14, 2018 — What do Serena RyderTom Cochrane, Barenaked Ladies, Russell PetersFito BlankoTom Wilson of Junkhouse, The Trews, Karl WolfMark Holmes from Platinum Blonde, Alan Frew from Glass Tiger, Dr. Draw & Lynn Moffatt have in common?

Aside from being some of the biggest names in Canadian entertainment – this week, they’ve gathered together with the team behind a Toronto based organization called Direct Global / Direct Co-ops to send a strong message – they care about their communities.

It takes a lot to get this stellar list of Canadian talent excited – and this varied group that represents some of the best in Canadian arts is thrilled to support the international launch of Direct Global / Direct Co-ops.    Direct is a local initiative turned international, that experts are calling a true gamechanger for small and medium sized businesses,  the customers they serve and the communities they operate in.

On Monday night, Mark HolmesAlan Frew, Tom Wilson,  Lynn Moffatt and Dr. Draw came out to the 416 Direct Kensington Local Hub, Direct Global / Direct Co-ops office launch party to celebrate in person, and Tom Cochrane, the Barenaked Ladies, The Trews and Serena Ryder, Russell Peters,  Karl Wolf, and Fito Blanko, who were unable to attend, sent special video messages in support of the project.

Hosted by Steve Anthony, legendary broadcaster with a forty year history in Canadian broadcasting (known for his early years helping to develop MuchMusic into the powerhouse it became as well as for his most recent award winning years on Toronto’s CP24), who was so enthusiastic about the Direct Global / Direct Co-ops mission that he’s been devoting a lot of his time to the organization.

Company founder and CEO Ahmed Attia said they are thrilled to have Anthony on board.  “Direct Global / Direct Co-ops is happy to be working with Steve Anthony. Without him holding our flag, our voice would never have been heard.”

But what IS Direct Global / Direct Co-ops, and why were all those celebrities and media stars celebrating earlier this week?

Steve explains it this way : “With the constant erosion of our communities due to the major economic changes that have taken place, small and medium sized business have nowhere to go, and I truly believe the Direct initiative is the only way to solve both the online crisis (50 percent of all online spending goes to one major corporation that doesn’t even pay taxes) and the big box stores and major chains which have been crushing mom and pops.”

With the support of a huge cross section of Canadian media and entertainment personalities, a  partnership with cryptocurrency Tatatu, the memorable hashtag #savemomandpops, and an impressive membership list, Direct Global / Direct Co-ops is already making a difference to small businesses, and the communities they serve.

It just got even better.  Attia says the brand new Direct Global / Direct Co-ops app will literally put the power of the big money, big box store into the hands of the small business person, allowing them to compete on an even playing field with the world’s biggest corporations in both purchasing and retail.

Yes. There’s an app for that.

The new app is available in Beta version on both Android and Apple stores.

More about Direct Global / Direct Co-ops at : https://www.directcoops.com

Media Contact : Tracy Lamourie [email protected] 289-788-5881

Please note that the minimum purchase amount is set to $200 CAD (~150 USD), before tax. Dismiss