Fito Blanko’s “Come Alive”, written for Toronto’s PanAm Games, featuring Liz Rodriguez & Karl Wolf becomes the Direct Initiative’s theme song. Compelled by the mission, Fito Blanko believed the Initiative was the true embodiment of the song, thus giving its rights to the Initiative. Listen to the song at https://www.youtube.com/watch?v=xfQGVVUNup8
Minister Michael Coteau personally introduces 416Direct CEO, Ahmed Attia, to The Minister of Municipal Affairs, Linda Jeffrey. Minister Jeffery’s portfolio includes municipal regulations across Ontario.
Direct Initiative supports and sponsors the Forest Hill Rotary Club in its War Veterans Remembrance meeting.
At the ENTER.Sake event, Richie Hawtin, the godfather of electronic music, expresses his dedication and excitement to be involved in the Direct Co-ops launch.